Archive for 2011

“How about… all-girl Fight Club?”

Thursday, June 16th, 2011

[Bridesmaids...]

As I began to write this blog that line is repeating in my head. I loved that movie for two reasons: First, Kristin Wiig’s character is a baker (hello), and second, all the women are in it together even though they clearly have their own agendas. That vibe has consistently been my experience with the two entrepreneur groups I’m loving. Both are chock full of some clever, dynamic women with serious goals in mind.

The first is Smarty – founded by the laser-focused Amy Swift. I’ve been a member since the beginning and some of the women I have come to know are great friends. This was my first experience indulging in a sisterhood that (mercifully) skipped the touchy-feely stereotypical chick thing and went straight to making it happen. The monthly events are relentlessly geared to every detail of what it means to run a business and the communication between members never fails to support. The idea that “if I give to you there’s less for me” doesn’t exist here.

Savor the Success is my newest foray into the world of entrepreneurs. Sarah Shaw (who I originally met through Smarty founder Amy Swift) is my favorite go-to, all-around Wisdom Tooth – and she turned me on to Savor. Sarah knows what works to make your business a success. She has been an endless font of information for me (not to mention hundreds of other women) – so when she told me about Savor I was in. And my first new assignment via Sarah – start blogging every week.

So here I am!

Would you like fries with that?

Thursday, June 16th, 2011

I wrote this in April, promptly got a craving for donuts, and then my fingers were too sticky to hit publish:

I am doing my taxes. It’s a teensy bit frustrating as I make silent promises to myself about all the organizational widgets I will learn to incorporate into my world, as soon as I get this year’s numbers in order. As is my way with my taxes: I fret, I figure it out, and then I make nice neat piles. When I’m done, I put everything in a labeled envelope and walk away as if we’d never met. This year there’s been a small yet pivotal difference – I have needed to call a number of (we’ll call them) credit card companies to find out why certain things had transpired. We all have our frustrations with the credit card world but this piece is not about that. This is about the “people” – and I use the term loosely – at the other end of the phone. And how a tiny bit of humanity can go a long, long way.

Without dragging you through the details, suffice it to say, of all the companies I had to call only one – ONE – offered a human being who could listen while simultaneously thinking independently. Guess what? I am now a devoted fan – they win.

Our goal here at the studio speaks to that same place – we listen. It’s crazy and avant garde of us, but it works. Our clients can tell we care about them and meeting their needs. And really, all anyone wants is to feel heard. Am I right?

Thank you for nodding.